Simulation strategy

Introduction – Industry Overview 3
Strategic Analysis 3
Mission and Vision Statements 3
Environmental Analysis 4
SWOT–OT 4
PEST 4
Critical Success Factors 5
Internal Analysis 5
Resources and Capabilities 5
VRIO 5
Financial Analysis 5
Conclusions 7
Appendixes 8
References 15
Introduction – Industry Overview
Lately definition of “Business Strategy” has become quite popular. This topic is inseparable attribute of meetings and symposia. Regarding constant changes of circumstances in market economy, entrepreneurs must have their own operational guidelines – company strategy. Consequently, strategy is a certain goals and opportunities match and support. The strategy provides predictability, individuality for the company and creates circumstances to employ certain professions staff. Strategic plan opens the perspective of the organisation. Strategy should be seen as a program, which describes the company's operations for a long period of time. This also ensures that while political and social environment is changing, the company could adjust its actions.
Currently global economic crisis and rising fuel prices affected the car sales all around the world. Some car manufacturers suspended production due to a lack of money to pay salaries, because staffs do not want to work for low salary or for free. Some companies are changing the established work order, implement new management and labour control.
Firstly a new organisation in a car industry has been created. A team of four people had to implement a strategy in this organisation ensuring the long-term returns for its shareholders over the next 6-10 years. In this car industry there was more than one competitor, which was needed to compete. All members of the team had a full control over all major functional areas of the company, including product development, marketing mix, operations, human resources and financial management.
Strategic Analysis
Strategy is a long-term direction of institutions and activity bounds which coordinate resources of institution with environmental changes, market and customers, in order to satisfy shareholders’ expectations. (Johnson and...

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