International Public Relations

2. Public relations programs 14
2.1 Public and Media Relations 14
2.2 Communication Channels 14
2.3 Employee relations 15
2.4 Government Relations 16
2.5 Consumer relation objectives 16
2.6 Federal consumer agencies 17
2.7 Investor relations 18
3. Introduction of our research 20
3.1 ISM University of Management and Economics 21
3.2 The China Europe International Business School (CEIBS) 22
Summary 24
Literature 25
Introduction
Public relations are becoming a truly international industry. The industry's growth abroad is slower than we might think, and there may be unforeseen challenges involved in creating a global campaign. A public relation as a field has grown immeasurably both in numbers and in respect over the last three decades and today is clearly a growth industry. In this century, public relations have become a global phenomenon. Major political shifts toward democracy throughout the world, coupled with the rapidity of worldwide communications and the move to form trading alliances of regional nations, have focused new attention on public relations. The collapse of communism, the coming together of European economies, and the outbreak of democracy everywhere from Eastern Europe to Sought Africa have brought the global role of public relations into a new spotlight. The reality of peoples and nations of the world becoming more closely connected is largely positive for society, there is also a dark side. The images beamed across satellite technology and the Internet has, in so quarters, served to foment misunderstandings and jealousies, have and have-nots, comes sharply into focus.
This theme is very actual nowadays, because of growing society. A lot of companies are trying to become more international and to keep close connection with their consumer. Public relations are a perfect way to reach customers and create their value and loyalty. There is even International Public Relations Association (IPRA) which has fifty years of experience in sharing and promoting professional development. That means that more...

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