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Improvement of UAB “Sevilex” marketing mix
Relevance of the topic. Businesses are growing rapidly nowadays in the fast improving world. Therefore, in this ever changing, ever challenging market businesses are constantly faced with competition and threats. Marketing has an essential role for every business men and Marketing Mix is a concept used to describe the key elements of Marketing Mix – Product, Price, Place and Promotion. Talking about services, the original Marketing Mix extends from four elements to seven, including – People, Process and Physical evidence. Marketing Mix is important because it maximizes a company‘s chances in achieving steady and successful operations. Whenever the company is faced towards problems, there are tactical actions to be made to solve them in the best possible way – a new product, aggressive promotion, or price change initiated by a competitor must be considered and met; a decline in sales must be diagnosed; an advertising approach that has lost efficiency must be replaced. The problems inside the company can only be fixed when diagnosed and effective Marketing Mix strategy could be the key to successful and steady performance of the company.
Thesis problem: Ineffective Marketing Mix plan in UAB “Sevilex” company.
Thesis objectives: The objectives of this Thesis is to study Marketing Mix concept and to analyze current Marketing Mix of UAB “Sevilex” company.
Aim of the thesis: Aim of the Final Thesis is to create a plan of suggestions on how to improve UAB “Sevilex” Marketing Mix.
1. Relevant scientific literature exploring Marketing Mix and its essence overview.
2. Briefly explain 4Ps and 7Ps models of Marketing Mix.
3. Analyze the company’s historical background and activities.
4. To carry out the company‘s SWOT analysis and provide with insights.
5. Accomplish company‘s competitors analysis.
6. Analyze current Marketing Mix plan in the company.
7. To make a qualitative research.
8. Evaluate the collected data and indicate the main problems in the...
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- INTRODUCTION 5
- 1. THEORY OF MARKETING MIX 7
- 1.1. Concept of Marketing Mix 7
- 1.2. Four Ps of Marketing Mix explained 8
- 1.2.1. Product 9
- 1.2.2. Price 11
- 1.2.3. Place 14
- 1.2.4. Promotion 15
- 1.3. Service Marketing Mix – 7Ps of Marketing 17
- 2. ANALYSIS OF UAB “SEVILEX” MARKETING MIX 20
- 2.1. General information about the company 20
- 2.2. SWOT analysis of the company 22
- 2.3. Marketing Mix in UAB “Sevilex” 24
- 2.3.1. Product 24
- 2.3.2. Price 25
- 2.3.3. Place 26
- 2.3.4. Promotion 26
- 2.3.5. People 27
- 2.4. Evaluation of Interview data 28
- 2.5. Analysis of Facebook reviews 30
- 2.6. Research part generalization 33
- 3. RECOMMENDATIONS TO IMPROVE UAB “SEVILEX” MARKETING MIX 34
- 3.1. Product 34
- 3.2. Employees 36
- 3.3. Promotion 38
- CONCLUSIONS AND RECOMMENDATIONS 41
- SUMMARY IN LITHUANIAN 43
- LITERATURE 45
- ANNEXES 50
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- Marketingo diplominis darbas
- 57 psl., (18275 ž.)
- Word failas 601 KB
- Lygis: Universitetinis
- ✅ Yra šaltiniai
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