Strategic planning

Introduction………………………………………………………………………………2
1. Business idea……………………………………………………………………………..3
2. Structure of our firm……………………………………………………………...5
3. cost of business………………………………………………………………………...6
4. PESTEL analysis…………………………………………………………………………7
5. SWOT analysis…………………………………………………………………………..11
6. VRIO analysis……………………………………………………………………...…….12
7. Porter’s Five Forces analysis…………………………………………………...13
8. SWOT analysis AND Objectives…………………………………………………...15
9. STRATEGY CLOCK………………………………………………………………………...16
10. GENERIC STRATEGY…………………………………………………………………….17
11. action plan……………………………………………………………………………...19
Conclusions…………………………………………………………………………………20
References…………………………………………………………………………………..21
Introduction
In 21st century it is very important thing for every firm to have a good strategy plan and to implement it successfully. In our work we will present the strategy plan for the service company, which provides gift buying service and consultations.
Strategy of the firm involves: •Selection of industries; •Selection of segments; •Choice of tactics; •How to IMPLEMENT!
In order to achieve the mentioned points in our strategy plan we will present in our work such things:
• At the beginning we will present our business idea;
• Then we will show the structure of our firm;
• In third place (because it is very important) we will show the plan of the costs for half of the year;
• Then we will present the key points in strategic plan:
1. PESTEL analysis;
2. Competitors analysis;
3. SWOT analysis
4. VRIO analysis
5. Porter’s five forces analysis
6. Objectives of our business
7. Strategy CLOCK
8. Generic strategy
9. Action plan
At the end of our work we will formulate conclusions.
1. Business idea
There are a lot of celebrations in our life:
• Christmas
• New Year
• Saint Valentine’s Day
• Easter
• Birthdays of parents, children or relatives
• Birthdays of bosses or associates
• Weddings
• Christening
• And others.
It is not so difficult to buy the gift to your good friend, parents or children. But sometimes when you are going to business meeting in other country you need to bring something to your business partners or future business partners. It is very difficult to choose what to bring, especially if you do not know etiquette and protocol good. Sometimes such “little” mistake, as mistakenly chosen gift, can bring failure to your future business plans and hopes.
It is very hard job to buy...

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