Internship report PLC „Prime Leasing“

The main purpose of this internship report is to analyze overall situation of the company, identify strengths and weakness and suggest worth it or not to enter France market. I am working in PLC “Prime Leasing” for more than 2 years. This company formed in 2011 as Lithuanian capital company in Vilnius and belongs to one of the largest companies group - “Modus group”. In the beginning Prime Leasing had two activities: First branch is luxury car rent for governmental institutions and second is “CityBee” brand which provides car sharing service. CityBee is a pioneer of car sharing service in Lithuania and it provides a possibility for a client to rent a car for a really short time for example for a few minutes and leave a car almost anywhere in the city. Citybee operates not only in three biggest Lithuanian cities Vilnius, in which head quarter is located, Kaunas, Klaipėda but also in Poland, Latvia, Estonia, Spain. Citybee is a Private Limited Company. The structure of the company is hierarchical and company consists of several positions: SEO, country directors, project managers, customer support managers, financial analytics, expansion manager, sales manager, marketing managers, digital marketing manage, automobile park managers and automobile fleet workers. In 2011 when company was launched revenue was 5,6 million euros, years later its revenue rise up to 10,8 million euros, 2013 was a year when revenue accelerated to 18 million euros per year ,in 2014 its revenues fall down to 5,1 million euros. This big change in revenues was because of the procurement activity for luxury car rent for governmental institutions. Later, from 2015 revenue was only based on Citybee platform for car sharing service and luxury car rent was eliminated due to financial scarcity.
Citybee activity was started in 2012 with 50 passenger cars and exponentially...

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