Cultural Awareness Reports of Sweden

BUSINESS CULTURES
• Appointments and timing
• Do not be over-ambitious when estimating delivery times;
• Inform of delays right away.
• Deal making
Swedish mentality
• Swedes put rules before relationships;
• Quickly get down to business;
• Stick to the negotiated agreement. Don’t try to adjust it as time goes;
• Swedes are direct, no “saving face”.
Conversation
• Take turns speaking;
• Swedes often don’t use Mr., Mrs., Ms., and Miss;
• Men and women equal.
•
Acceptable Public Behavior
• Everything must be fair;
• Superior attitude;
• Not very religious;
• Personal space and body contact;
• Long summer vacations;
• Small power distance;
• Swedes don’t like conflicts.
Business Attire
• Dress conservatively. If the host opens a bottom in his/her shirt, you can follow.
• Men should wear suits, ties and well-kept shoes.
• Women should wear stylish yet modestly suits and pumps. Pantsuits are also acceptable for women.
Meetings, Presentations, and Negotiation Tactics
• A meeting starts with shaking hands
• Sweden’s like to get things started right away
• Facts and figures are crucial
• Sweden’s are people of their word
Dinner Etiquette
• Always arrive on time.
• Do not discuss business during the meal.
• Always leave some food on your plate and some tea in your cup
• Slurping and...

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