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●The goal.The goal of this work is to recognize all functions of management in the practice of operating organization.
●Introduction, short history and the growth.ASOS.com is the UK‘s largest online-only clothes and beauty store which offers over 35,000 own-label and branded fashion goods as well. ASOS's headquarters are located in North London, its main fulfillment center is in Barnsley, Yorkshire. ASOS was established in June 2000 by Nick Robertson. ASOS now has over 700 employees and is the United Kingdom's largest independent online and fashion beauty retailer. With international growth, it is becoming the market leader in the online fashion world, posting sales of £339 million. It receives 200,000 orders a month. Five years ago, ASOS.com had just 550 square meters of warehouse space. Today, to meet growing demand, ASOS.com now has 32,500 square meters of warehouse space – equivalent in area to nearly five football pitches.
●Main products. This includes women’s fashion, menswear, accesories, jewellery ,shoes and plenty of beauty products. ASOS‘s .com 70% of sales are still own label and and they are also selling about 250 famous brands.
●Costumers of product. Primarily aimed at 16-34 year old men and women in all over the world, mostly in UK, Europe, USA. However as the company continues to grow and diversify its product ranges and increase awareness, it appeals to a much wider online fashion market. Over 20% of its current database is aged over 35.
• a customer who has bought a dress from ASOS.com’s Black range of products may also have the spending power to buy designer shoes and handbags.
Measuring the response to promotional activity is very important. A number of key
performance indicators are used to measure effectiveness. When ASOS.com sends
customers emails about a new product, such as blazers, it needs to know:
• how many of these emails are opened;
• whether...

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