Organizacijos konkurencinių pranašumų portfelis

This thesis gives an overview of competitive situation in hydraulics market of Lithuania.
Research object: Competitive advantages.
Research objective: Explore portfolio of company‘s competetive advantages.
Research tasks: explore competition main point and types, competition analysis methods and courses; explore factors of competitive advantages; rate JSC “Hitech” competitive position in the market; display the strengthening opportunities of JSC “Hitech” competitive position.
The work consists of three main parts: 1. Success factors, that have influence on company competitive advantages; 2. Company’s competitive advantages portfolio forming research. 3. JSC “Hitech” competitive advantages portfolio forming.
Rise of economy brings positive trends of industry automation in Lithuania. It is the reason for enlarging hydraulics market, but also the reason of increasing competitor’s number. Research was done in three stages. In the first stage the main competitors of JSC “Hitech” in the hydraulic market were selected. The main competitors were named JSC “Hidrobalt”, JSC “Pramonininiai įrenginiai”, JSC “Domingos prekyba”, JSC “Hansa Flex hidraulinės jungtys“, JSC „Hidraulinės sistemos“ and JSC „Lintera“. In the second stage expert survey was done and the main success factors were rated. Later the influence value was calculated and the main competitors were rated by the experts. In the third stage JSC “Hitech” customer’s survey was done. The feedback was received from 48 of 80 respondents. From customers point of view the most important points are quality, price and delivery terms of products.
As a weakness of JSC „Hitech“ customers mentioned product and service assortment, slow delivery time in extra situations, lack of branches and not good enough feedback to customers complaints.
The advantages of JSC „Hitech“ are high quality of products and services, reliable technical consultancy, long-term relations with customers, understanding customer‘s needs and providing necessary solutions to the customers.
Lietuvai, esančiai Europos Sąjungos nare, viena iš aktualiausių problemų yra mūsų šalies įmonių veiklos efektyvumo, tęstinumo bei konkurentabilumo užtikrinimas. Konkurencija...

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