Intercultural communication in India

1. Economic and Political Background 6
1.1 Basic Indicators and Economical Structure 6
1.2 Famous International Companies in India 8
1.2.1 Car companies 8
1.2.2 IT companies 10
1.2.3 Food companies 12
1.2.4. Telecommunication companies 12
1.3 Political Structure 13
2. Socio-cultural Background 15
2.1 Social Welfare System 15
2.2 Religions 15
2.3 Family, Children and Marriage 18
2.4 Education 19
2.5 Cultural Life and Fashion in India 21
2.5.1 Literature and Arts 21
2.5.2 Holidays 22
2.6 The 5-D-Model of Hofstede 24
3. Intercultural communication 25
3.1 Verbal communication 26
3.1.1 Meeting and greeting 27
3.1.2 Topics of conversation 30
3.1.3 Topics to avoid in conversation 32
3.1.4 Negotiation 33
3.2 Women in business 37
3.3 Business gifts 38
3.4 Non-verbal communication 39
3.4.1 Gestures 39
3.4.2 Dressing 40
3.4.3 Punctuality 41
3.5 Business entertainment 42
4. Leadership and Decisions Making 46
4.1 Team Building 46
4.2 Leadership Styles and Decisions Making 47
Conclusion 49
References 50
List of abbreviations
cf. – confer
CD – Compact Disc
EU – Europe
GDP – Gross Domestic Product
GM – General Motors
GMS – Global System for Mobile Communication
HP – Hewlett-Packard
Ibid – ibidem, in the same place
IBM – International Business Machines Corporation
IDV – Individualism Index
INC – Indian National Congress
IT – Informational Technology
LTO – Long Term Orientation Index
MAS – Masculinity Index
N.N. – nomen nominandum = name higher to unknown
PC – Personal Computer
PDI – Power Distance Index
PhD – Doctor of Philosophy
PPP – Purchasing Power Parity
UAI – Uncertainty Avoidance Index
UK – United Kingdom
USA – United States of America
TV – Television
List of tables and figures
Figure 1: Gross Domestic Product by Sectors in 2005 7
Figure 2: Major partners of export and import in 2005 8
Figure 3: 5-Dimensions of Hofstede in India 25
Figure 4: LG Company Structure for Employees in India 46
Table 1: Basic Indicators in year 2006 6
Table 2: Indian Education System 20
Table 3: Holidays in India 24
Introduction
International business is not a new phenomenon any more. However, the volume of international trade has reached a dramatical increase over the last few years. Today, every nation and an increasing...

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