3.1. Before comsumption 16
3.2. Using services 16
3.3. After the service consumer 17
4 TELE2 Corporate Communication and Image formation
4.1 About TELE2 17
4.2 TELE2 Market and competition 18
4.3 TELE2 Image formation 19
4.4 Tele2 target market 22
4.5 Tele2 SWOT analysis 22
CONCLUSIONS 24
REFERENCES 25
INTRODUCTION
With the development in the new socio - economic structure, accents in conventional mutual relations is changing, new priorities develops. If a company or organization is generally able to adapt to new economic relations and develop a successful business, with great satisfaction we can say that those leaders of these companies or organizations embraced the need to develop the company image, i.e. distinguish from many similar ones, to make the company more aware, gain a reputation. To implement all this company needs to have good communication management. Leaders try to draw attention to specific groups of investors, shareholders, partners, customers and other vital sectors of society.
If we would like to emphasize the importance of communication in organizations existence, it could be said that communication is the life blood of the organization. Inefficiency or lack of communication organization responds very badly. After all, the organization is created from people working together and seeking some purposes. Their quality of work and the results are highly dependent on the smooth and positive communication process in organization.
Marketing communication is not a simple method of dissemination where information is exchanged between a sender and recipient. Marketing communication, whatever its nature - a process which requires the audience reached, it is the transmission of information to a properly selected communication channels in due course. From appropriate communication with customers depends on the organization's profitability and success in the market.
Today's image-building and governance issues are very relevant to only to public relations, marketing, management specialist but also within organizations and their leaders. For this reason, choosing a company...

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