Business plan: Individual Trade "Jacket-in"

• To make jackets for men in a small sewing-shop, which is situated in Šiauliai. And become most popular jackets shop in Northern Lithuania.
• According to the results of market research I think we would interest more retailers in Lithuania and abroad.
• We would sell our jackets for retailers or wholesalers of Lithuania.
• To grow in experience in men’s wear market.
• Every year our sales will grow.
Product description:
• We are orientated in customers of 16 – 35 years old men who are fashionable.
• Our main competitors are: Suit supply, Jacket, Monton........
• Clothes trades really have lots of competitors, but customers prefer quality, not price. We made a survey in the internet, so people wrote what they want to buy.
• So the main differences about our product are: the best fabric, very good quality, all goods are at popular prices, ofcourse if you are the student you will get a discount. The cost will be 70-800Lt.
The selling point will be in the bigest shopping centre of Northern Lithuania “Tilžė”. In my opinion it is the best place for our shop nowadays. These premises covers 120 m2 (1 utility room 50 m2., one main room 50 m2 , and one room for office 20 m2 ) I will rent these premises. So it cost 5000 litas per month.
• The selling point will be in the bigest shopping centre of Northern Lithuania “Tilžė”. In my opinion it is the best place for our shop nowadays. These premises covers 120 m2 (1 utility room 50 m2., one main room 50 m2 , and one room for office 20 m2 ) I will rent these premises. So it cost 5000 litas per month.
• We will advertise in local newspapers “Šiaulių kraštas”, “Splius”, “Šiaulų naujienos”, in local radio station “Saulės radijas” and in local television Šiaulių...

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