Business plan: company "Adatele"

3.1. Describe of product/service 9
3. 2. Competitive advantages 10
3.3. Product development potentials 11
4. Market research 13
4.1. Current and potential clients 13
4.2. Market segments 13
5. Marketing strategy 15
5.1. Firm‘s positioning against competitors 15
6. Business strategy 20
6.1. Company location 20
6.2. Proceeding (industrial – commercial) plan 21
6.3. Development strategy 22
6.4. Human resource strategy 23
7. Financial documents 24
1. Executive summary
Company “Adatele” location is in Lithuania capital Vilnius. Of cause in old town Vilnius. Right company “Adatele” address is Šv. Stepono g. 18, Vilnius, Lithuania.
Company “Adatele” position in the trade – “Only hide quality over few price”.
Mission – deliver to customer’s good quality with price accordingly product or service. Startle client’s nice environment and hide servicing level. Safeguard for employees a long work, career chance and all time classifications implantations, innovations development.
Company “Adatele” render two services, but each service associate with other service. Company “Adatele” shop specializes to sewing and knitting kits. In shop you can found of every description things what need to sewing and knitting or therewith associate.
In the some place will be tailor service. Clients come to tailor service can order to make a dress, suit, jacket or something ells. To company are not importantly what kind of order will be. Company makes all orders. Clients can come to tailor not to make something but if him have something broke in jacket tailor will correct. Tailor can correct all kind of problem in the cloths.
2. Environment analysis
2.1. Industry analysis
Enterprise macro environment
Demographic environment – Vilnius city demographic index is favourable to create company. Index who is needs to this company decrease or increase. In two years index favourable exchanges to company create.
Economic environment – is stable and give perspectives, chance to create firm.
Lithuanian country GVP increase and that moment increase buyer’s profit. Then increase buyer’s profit is bigger chance to buyer’s buy products...

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