Business Plan Wienerberger Ukraine

Linköping, October 24, 2005
Introduction
Wienerberger is a growth company. In their core business of bricks and roof tiles, they are the only multinational supplier with strong positions on all local markets. Wienerberger is located in Austria. We think it is interesting to analyze, to have a view of what is a “Business to Business” company (B to B), because many companies are concerned by the “Business to Consumer” (B to C), that is why it should be a good or original idea to describe this company. We choose as enter market the Ukraine because Wienerberger is still active in east Europe and it is a logical next step to look forward for other east Europe markets in the future.
List of Content
1. Wienerberger - Current Business 1
1.1. History and present stage 1
1.2. Goals and strategy 2
1.3. Organisation 2
1.4. Competitors 3
1.5. Facts and Figures of Eastern Europe 4
2. Situation Analyses 5
2.1. Pest-Analysis 5
2.1.1 Political Factors 5
2.1.2 Economical Factors 8
2.1.3 Socio-cultural Factors 12
2.1.4 Technology 13
3. Objectives 14
4. Strategy 15
4.1. Swot-Analyses 15
4.1.1 Strengths 15
4.1.2 Weakness 16
4.1.3 Opportunities 16
4.1.4 Threats 16
4.2. Market entry strategy 20
4.3. About SBK 23
4.4. Cultural differences 26
4.5. Control mechanism 29
5. Action Programme 29
5.1.1 Negotiations 29
5.1.2 Acquisition 30
5.1.3 Further actions 31
5.1.4 Marketing – the four P’s 32
6. Finance 33
7. Conclusion 34
8. References V
List of Figures
Figure 1 – New Segments ………………………………………………………… 3
Figure 2 – Competitors of Wienerberger …………………………………………. 4
Figure 3 – UAH and EURO ………………………………………………………. 7
Figure 4 – list of credits …………………………………………………………... 8
Figure 5 – Inflation ……………………………………………………………….. 8
Figure 6 – rate of unemployment ………………………………………………… 9
Figure 7 – GDP …………………………………………………………………... 9
Figure 8 – Export 2004 ………………………………………………………….. 10
Figure 9 – Import 2004 ………………………………………………………….. 11
Figure 10 – Infrastructure ……………………………………………………….. 11
Figure 11 – Exchange Rates …………………………………………………….. 12
Figure 12 – Demographic ……………………………………………………….. 12
Figure 13 – Communication …………………………………………………….. 14
Figure 14 – Growth of capital and GDP ……………………………………….... 17
Figure 15 –...

Daugiau informacijos...

★ Klientai rekomenduoja

Šį rašto darbą rekomenduoja mūsų klientai. Ką tai reiškia?

Mūsų svetainėje pateikiama dešimtys tūkstančių skirtingų rašto darbų, kuriuos įkėlė daugybė moksleivių ir studentų su skirtingais gabumais. Būtent šis rašto darbas yra patikrintas specialistų ir rekomenduojamas kitų klientų, kurie po atsisiuntimo įvertino šį mokslo darbą teigiamai. Todėl galite būti tikri, kad šis pasirinkimas geriausias!