The global drink: Coca-Cola

• The bottom line for the people surveyed was they liked the taste. Peer pressure did not seem to have a significant influence on the decision of what soda to drink. People also felt strongly about they decision to drink Coke Versus Pepsi. There really does appear to be a cola war.
• Coca cola owns more than ½ of the world’s beverages.
• Coke is affordable in all the countries we surveyed. It was not out of the price range for an afternoon snack.
• Coke has been advertising on television for 50 years.
• Songs used in coca cola commercials have become popular.
• They use catchy mottos such as:
• “Adds a refreshing relish to every form of exercise”
Charitable Giving
• The Coca-Cola Company and its bottling partners shipped more than 30 million donated 8-oz. servings to Hurricane Katrina Evacuees, donated $10 million to tsunami relief efforts in Asia and after the September 11 terrorist attacks committed to a $12 million financial contribution to disaster relief efforts.
The Other Side of Coke
• There are 27 different varieties of coke made by Coca-Cola
• First bottle of Coke was sold 120 years ago on May 8, 1886 in Atlanta, Georgia.
• Some of the other brands under the Coca-Cola Company are:
◦ Sprite
◦ Barq’s Root beer
◦ Dasani
◦ Dr. Pepper
◦ Fresca
◦ Hi-C
◦ Minute Maid
Marketing Worldwide
• In 1998 Coke international created its first ad for the celebration of the Muslim holiday of Ramadan. It was run...

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