Marketing plan for innovative idea

2.2.1.Target group...........................................................................................5
2.3. Situation analysis......................................................................................5
2.3.1 SWOT.....................................................................................................6
2.3.2 TOWS...................................................................................................7
3. Marketing planning at the product level ............................................................8
3.1. Competitive advantage.............................................................................................8
3.2. Product life cycle………………………………………………………....................………….……….8
3.3. Product development..................................................................................9
4. Implementation/control..................................................................................14
5. Conclusions..............................................................................................................15
Bibliography....................................... ................... .........................................................................16
1. Introduction
This project D is primarily about making a marketing plan for the idea or solutions we came up with in the Innovation period, which was in week 41. By implementing the relevant theories and models we will be able to work out a marketing plan on a product level for our idea. In connection with that the project will be focus on how to commercialize the idea efficiently and find a suitable way to promote it into the global market so the product will be coveted.
The purpose of the Innovation Week was to invent an idea for virtual international companies to communicate more efficiently to their colleagues around the world. Simply invent a product that can create a perfect virtual management, which will be running efficiently, advance and at the same time reduce the expenses for the companies. In our case the company we been working for was Logstor A/S. Based on the given information about the mentioned company, their current situation and problems they are facing now days, we found a need for of a new communication technique by using holograms.
A hologram is a type of three-dimensional image that gives the appearance as a real object as the image has depth.1 Holography and hologram products are already existing and usable for some fields like security maintenance. Our idea is to integrate technologies that we already have into virtual business world.
The purpose of using holograms is to create a better communication atmosphere and guarantee more efficient work and success. This will make it easier to coordinate the business where the main managers are located in the whole world. Using holograms you are able not only to...

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