Company report: "Super beer" brewery

(Data)
Vilnius 2006
CONTENT
CONTENT
INTRODUCTION
History of the company
THE MAIN INFORMATION ABOUT COMPANY
General information
Type of activity
Geographical location
Mission, Vision and values of the company
Main goals of the company
PRODUCTS
PROCESS OF PRODUCING BEER
COMPETITORS
STRUCTURE OF THE COMPANY
STATISTICS
MARKETING RESEARCH
Marketing strategy
SWOT
Turnover and profits
Balance sheet and income statements
Company‘s performance
Company‘s statistic
Launching new product
Advertising comaign
MARKET RESEARCH
CONCLUSION
REFERENCES
INTRODUCTION
„Super beer“ brewery is one of the oldest breweries in Lithuania. At this moment it is the most modern and innovative breweries in the Baltic region. I have collected lot of information about brewery business in Lithuania and in the world, so the main goal of my personal work is to present company which I creaded on the basic information of brewery business in Lithuania. To try make some marketing strategies for this judge company and to make some new ideas and offers for the company‘s marketing board. At the end of the paper clearlly sumarize topic.
History of the company
1900 Albertus Einshteinus established small brewery and calls it “traditional beer”.
1920 the name “traditional beer” replaced by “Super beer”
1918-1940 During the years of Lithuania’s independence, the brewery is a stock company.
1940 The brewery is nationalized
1992 the company is privatized
1995 launched new beer “Gardusis”
1998 launched new beer “Kaledinis”
2000 “Super beer” celebrates its 100-ear anniversary. Launched new beer “Simtinis”
2001 “Super beer” becomes a sponsor of the Northern European Basketball League (NEBL) competition.
2004 The “Super beer” logo is modernized. Launched new beer “Modernusis”.
“Super beer” beers, “tradicinis” and “Modernusis” received gold awards at the World Beer Cup. No other Lithuanian brewery has received such high awards.
THE MAIN INFORMATION ABOUT COMPANY
General information
“Super beer” brewery can boast over a hundred year of experience. This company has long history and traditions, wich make attractive for costumers and for new investitors. On the other hand it is the most modern and innovative brewery in Lithuania and the Baltic region.
“Super beer” brewery is oriented the taste of Lithuanian...

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