International marketing plan: trades in pet's food, sweets and food company Mars, Inc

4.2. Economic data
4.3. Level of study progress and technology
4.4. Dispensation channels (macro analysis)
5. Analysis of market and competitors
5.1. A product
5.2. Market
6. Explicit plan of marketing for particular period
6.1. Purposes of marketing
6.2. Commodity
6.3. Dispensation
6.4. Cost
6.5. Promotion
6.6. Means of payment
6.7. Necessary recourses
6.8. Literature
1. Preface
Mars, Inc. is universal diversity company functional in a few areas of trade – pet’s food, sweets, food product, electronic automatic payment system and drinks proceeding.
A company Masterfoods is functional Mars, Ins. industrial department established in Klaipeda city in 1993. Nowadays company Masterfoods has a new factory in Gargzdai city also there are prosecuting one more factory construction.
A company Masterfoods had manufactured pet’s food:
1. Various kinds Kitekat Pouch 100 g tare for cats.
2. Chappi sausages for dogs.
Prosecuting production hasn’t realized in Lithuania (in Baltic countries marketing stayed only 1 percent). It had exported to 20 countries, the most amount – to Germany.
In this analysis has shown plan of marketing for Denmark market.
One product has picked for export – Chappi sausages for dogs.
1. History of Denmark summary
Denmark is one of Scandinavian countries. It is the oldest monarchal state in Europe.
Denmark is a constitutional monarchy by governing a queen Margrethe II (since 1972). The first liberal and democratic constitution was accepted in 1849 and after one year was created two palaces parliament system. The uppers palaces were avoided by leaving only lowers palaces – folketing.
3. Geopolitical and cultural situation
3.1. Geography
Lithuanian economic development agency (2007) data shows Denmark is a country situated in the Scandinavian region of northern Europe. It is the southernmost of the Nordic countries. The mainland is bordered to the south by Germany; Denmark is located to the southwest of Sweden and the south of Norway. Denmark borders both the Baltic and the North Sea. The country consists of a large peninsula, Jutland (Jylland) and a large number of...

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