Company analysis: "Coca-cola" and "Pepsi"

The aim of my presentation this morning is to explain differences between coca-cola and Pepsi.
I’ve divided my presentation into eight parts.
First of all, I’d like to give you an overview of each product developer’s background. Secondly, I will move on to business models. Then, I’ll focus on marketing strategies. After that we’ll deal with websites, products, recapitulation. And finally, we’ll move on to conclusion.
So, let‘s start with background.
Coca-Cola® originated as a soda fountain beverage in 1886 selling for five cents a glass. Early growth was impressive, but it was only when a strong bottling system developed that Coca-Cola became the world-famous brand it is today.
In a candy store in Vicksburg, Mississippi, brisk sales of the new fountain beverage called Coca-Cola impressed the store's owner, Joseph A. Biedenharn. He began bottling Coca-Cola to sell, using a common glass bottle called a Hutchinson.
After incorporation in 1919 coca-cola expanded in Europe during WW 2.
During the war, 64 bottling plants were set up around the world to supply the troops. This followed an urgent request for bottling equipment and materials from General Eisenhower's base in North Africa. Many of these war-time plants were later converted to civilian use, permanently enlarging the bottling system and accelerating the growth of the Company's worldwide business.
Coca-cola became most famous brand, largest manufacturer and distributor contained more than 230 beverages in 200 countries.
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1893--Caleb Bradham, a young pharmacist from New Bern, North Carolina, begins experimenting with many different soft drink concoctions; patrons and friends sample them at his drugstore soda fountain.
1898--One of Caleb's formulations, known as "Brad's Drink," a combination of carbonated water, sugar, vanilla, rare oils and cola nuts, is renamed "Pepsi-Cola" on August 28, 1898. Pepsi-Cola receives its frist logo.
Pepsi was incorporated in 1919 and founded in 1965. Hereupon it entered Japan and Eastern Europe. And after that,...

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