Rolex brand

Question 3
3.1.How can the core identity of the brand as well as its value be used for developing a brand statement? Develop a brand positioning statement for your brand. …………………………………………………………………………..5
Reference list ……………………………………………………………………………………………………………………………………………6
1
1.1 Use the brand equity model (figure 1) to assess whether your brand generates value. In practice, you do this by assessing how the brand contributes to improving brand loyalty and brand awareness in practice?
‘’Rolex’’ – one of the most known brands in the world. ‘’Rolex’’ establisher wanted, what watches quality and beauty would help for a world became more beautiful and even better. This brand is widely conformable during the highest-ranking sports competitions, luxury events and widely promoting in world mass media. ’’Rolex’’ is a watch which one can belong just for rare middle class customer. But the one who has this luxury watch – is showing to the world what he was working, trying and reaching more than most of the people.
The Value for this brand creates brand name awareness, brand loyalty, perceived quality and brand associations.
Brand awareness. When you think about luxury watches and good quality, the first brand which comes in mind is ‘’Rolex’’. This luxury brand is promoting and advertising themselves in world-wide sport, like skiing, equestrianism, golf, tennis, motor sports tournaments, yacht racing, cultural events and even the art. Furthermore, ‘’Rolex’’ is promoted by well-known celebrities, like James Bonds. For a customer- it is brand which is recognizable from customers’ daily life , hobbies and news .There are a few key elements that the marketing program focuses on - association with powerful, smart, rich, strong, successfully, sophisticated person – the idea of ideal person. Human, who is wearing a ‘’Rolex’’ is showing for a community his status, reputation, - and this is a benefit- what ‘’Rolex’’ gives for the customers. ‘’Rolex’’ promotion and...

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