Marketing strategies

Established in 1936, AB “Audimas” is now the largest Baltic manufacturer of sports wear, the company successfully expands it’s target market into western Europe.
In Lithuania only AB “Audimas” is producing sports wear, so we think, that in the future we could establish a company which would produce sports wear as well. The company would produce all kind of sports wear: T – shirts, trousers, basketball clothes, socks, baskets, sports suite, ski clothes (1 table).
. Our goods
The conception of existence cycle of goods is based on proposition, that states, that the scale of goods sales from it’s beginning and ending, changes. It goes over four stages (2 table).
In establishment stage (2006) the goods that we will offer will be new. Consumers will know very little about them, that’s why they will want to try them out, consumers, who will buy and appreciate our goods, will spread information about our goods to others. Then more new consumers will want to buy our new goods. Step by step selling will grow. Company will not get profit yet, because a lot of money will be spend on advertising.
In expansion stage (2007 ) more and more consumers will start to recognize our goods. Some consumers will buy our goods repeatedly. In this stage profits and selling will start grow very fast !
In maturity stage (2009) the number of consumers will stabilize. Selling and profits will also get stable. Maybe our company will also pass decline stage, when many consumers stop buying our goods and only conservative consumers are left. We will have to amaze all our consumers with all kind of new things and ideas, that this would not...

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