• The promotion of social stability through positive economic outcomes.
When individuals have had only very limited or no contact at all with a particular culture, they commonly hold stereotypical, or broad and usually distorted behavioral generalizations, about that culture. In the absence of direct experience stereotypes provide a set of guidelines. Commonly held stereotypes include the beliefs that the English are arrogant and aloof, Scottish – dour and cheap, Americans – loud, aggressive and wealthy.
Advocates of tourism contend that direct contact between tourists and residents help to dispel such stereotypes and allow the members of each group to perceive one another as individuals and friends. Tourism is thus seen as a potent force for cross-cultural understanding.
One manifestation of this cross-cultural perspective is D ‘Amore’s contention that tourism is a vital force for world peace. The classic example was the ‘ping-pong’ diplomacy of the 1970s between the US and China. For strategic reasons, both countries desired more normal bilateral relations, but could not realize these immediately in the atmosphere of mutual animosity shaped by 30 yrs of Cold War hostility. The solution was to open the door slowly through a series of sporting meets, cultural exchanges.
Incentive to preserve culture and heritage
Tourism advocates argue that tourism stimulates the preservation or restoration of historical buildings and sites. This can occur directly, as through the collection of entrance fees, souvenir sales and donations. Examples of large-scale restoration that have been motivated and supported at least in part by tourism revenues include:
• Nelson’s Dockyards at Antigua’s English Harbour
• The old city of Buckhara (Uzbekistan)
• Easter Island
• The Buddhist temples at Borobodur in java
• Hadrian’s Wall (UK)
• Restoration efforts at the Cambodian complex of Ancor Wat and at the Inca ruins of Macchu Pichu in Peru.
• Restored sites are more attractive to tourists and therefore generate...
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