Global Strategy: Nestlé

So in this case analyze, firstly, will be a historical facts on Nestle, when and how it was established, how was growing; secondly, a SWOT analyses, which shows company’s strength and weaknesses, opportunities and threats. Thirdly, business and corporate strategies, and last but not least, recomendation, which suggest what to do, that to be succesful and not to lose customers and leading position in market. Everything is generalized in summary, which is given in the end.
In 1860s Henri Nestlé developed a food specifically for babies who could not breast feed. This product saved the child's life and people soon began to see the value of it. Soon, Farine Lactée Henri Nestlé was being sold all over Europe.
In 1905 Nestlé merged with a condensed milk company. By the early 1900s they had factories in the United States, Britain, Germany and Spain. With the outbreak of World War I, there was a great demand for these products. By the end of the war Nestlé's production more than doubled. Unfortunately, after the war, contracts dried up and the buying public went back to getting fresh milk. In response to this, Nestlé streamlined their operation and reduced their debt. By the 1920s the company had expanded its operation with chocolate being its number two selling product.
During the World War II Nestlé’s profit decreased. Ironically, the war was responsible for Nestlé introducing one of its most popular products, Nescafe instant coffee, which was the number one drink of the United States military. Then the World War II ended Nestlé started to grow.
By the mid 1970s, Nestlé's growth in the developing world offset their slowdown in the more developed countries like the United States. By the mid 1980s they had acquired several additional companies, the biggest of which was the American company, Carnation.
After the mid 1990s,...

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