Conventional and e-business retail companies

Abstract……………………………………………......................................
Scope………………………………………………………………………..
1.2 Website Design Description……..……………………………...
1.3 Model and Website Evaluation………………………………….
2. Store – Website Product and Price Comparison………………………
2.1 Store – Website Product Description……………………………
2.2 Consideration of Product Range………………………………...
2.3 Re-evaluation of Internet Product Prices………………………..
3. Competitive E-Business Model Contrast………………………………
3.1 Competitive Model and Website Description…………………...
3.2 Competitive Model and Website Comparison…………………..
4. Technical Analysis....................................................................................
4.1 SWOT Analysis…………………………………………………..
Section B – Future E-Business Recommendations
5. E-Business Model and Website…………………………………………
5.1 E-Advertising Model……………………………………………
5.2 E-Community Model…………………………………………...
5.3 Website Design………………………………………………….
Conclusion………………………………………………………………….
References/Bibliography……………………………………………………
Appendix……………………………………………………………………
Scope
JJB Sports plc, its competitors, and the present online retail environment in general are the focus of this report for the following reasons:
• JJB Sports is the U.K.'s largest sporting goods retailer through market capitalization. Its margins are constantly challenged by strong competition within the sports retail sector.
• Being part of the high-street retail market, it is easy to make judgment as both a consumer within the target market, as well as a technical analyser.
• The company has made appearances in the media on several occasions presenting access to different sources of data for this report. Their annual reports are made public at JJBCoporate.com
• JJB Sports has been engaged in price wars with competitors, including supermarkets and other sport retailers. It is possible to point on its practices and compare it to others.
• Competitors to the company also have current e-business strategies implemented.
Introduction
E-Business is an area which has to be acknowledged by all industry sectors. The prospect of setting up and running a business channel by creating a website is fast, cost efficient and well-established. The opportunities created through the internet for retailers have opened doors to new areas of competition, and similarly to a larger, global consumer market.
Like several conventional retail companies, consumers have also embraced the concept of purchasing goods online - Last year it was predicted that “online shoppers are expected to spend more than GBP150million a day in the run-up to Christmas.” (Prynn, 2005); reports...

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