Company analysis: "Audi"

 The first text “The origins of Audi” tells us about the history of the Audi production. The company founded by Auguts Horch in 1899 produced the first car in 1901. But after nine years Horth was forced out of his company. As a result, he started a new company. But it came out that his family name, which has because a brand no longer could be used, so in future, using a Latin equivalent of his name “Audi”. Now Audi produces over 2 million vehicles annually.
During the period from 1920 till 1929 four new models of different capacity were produced (starting from 2.6 liter to 5.7 liter). Six and four cylinder cars were manufactured. Audi cars were luxurious.
“The Auto Union era” tells how in 1932 Audi merged with Horch, DKW and Wanderer to form Auto Union. So, four interlinked rings (the Audi badge) representing there four brands. Though, firstly it was used only for racing military officials.
After the World War II until 1949 great changes took place and the manufacture was now situated on the territory of the German Democratic Republic. From 1949 till 1965 a four-door sedan with a modern four stroke engine driving the front wheels was developed. This model (later Audi 72) “relaunched” the...

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