Introducing Meta: a social technology company

and technologies under one new company brand.
grow businesses.
with other people even when you can’t be together
— and do things together you couldn’t do in the
physical world. It’s the next evolution in a long line
of social technologies, and it’s ushering in a new
chapter for our company. Mark shared more about
this vision in a founder’s letter.
• Our annual Connect conference brings together augmented and virtual reality
developers, content creators, marketers and others to celebrate the industry’s
momentum and growth.This year’s virtual event explored what experiences in
the metaverse could feel like over the next decade — from social connection, to
entertainment, gaming, fitness, work, education and commerce. We also
announced new tools to help people build for the metaverse, including Presence
Platform, which will enable new mixed reality experiences on Quest 2, and a
$150-million investment in immersive learning to train the next generation
of creators.
• Meta builds technologies that help people connect, find communities, and grow
businesses. When Facebook launched in 2004, it changed the way people
connect. Apps like Messenger, Instagram and WhatsApp further empowered
billions around the world. Now, Meta is moving beyond 2D screens toward
immersive experiences like augmented and virtual reality to help build the next
evolution in social technology.
•
N O W L E T ' S TA L K A B O U T T H E
M O S T U S E D P RO G R A M S I N M E TA
I N S TAG R A M
Adriana M.
VVI-21
H I S T O RY O F I N S T A G RA M
• Instagram was founded in 2010 by Stanford graduates Kevin Systorm and Mike Krieger.
Initially, Systorm and Kreiger created an HTML5 check-in project called Burbn which
was then re- developed to cater only photo-sharing uploads.
• On October 6, 2010, Instagram was added to the Apple App Store, generating 10,000
registered users within the first few...

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