Diane Chin, marketing manager of Paper Supplies Corporation, has to make decision whether the company should permit the largest customer -Office Center, Inc. - to buy some of Paper Supplies’ file folders under the customer’s brand or Paper Supplies’ own FILEX brand.
4. Is that profitable to Paper Supplies that the company most of its money spends on the development of new products rather than promotion of existing brands?
Solutions:
A. Paper Supplies permits Office Center to sell its produced file folders under customer’s brand.
Advantages:
◦ Paper Supplies will be able to keep Office Center as one of its main customers.
◦ Paper Supplies will not provide a high control to its customer because Office Center will be able to sell only 10.5% of Paper Supplies’ products under its own brand (Office Center distributes 30% of whole Paper Supplies’ production; FILEX brand file folders account for about 35% of this volume).
◦ Office Center has a good reputation and its own brands are almost as well known as those of some key producers. Office Center’s profits have been highest in the industry. This shows that FILEX file folders’ sales under Office Center brand should be almost equal to ones of FILEX brand.
Disadvantages:
◦ Paper Supply will become dependent on one customer. In the future Office Center will be able to manipulate on its supplier by forcing to reduce margins. The manufacturer should not let the wholesaler to control its margins by permitting the customer to use its own brand.
◦ Paper Supply will have to change corporate policy which was set in order to avoid dependence on any one customer and to sell its own brands based on the quality of its products rather than just low price. This policy is protecting the business itself, because if the company will start selling products under other customers’ brand, those...
Šį darbą sudaro 1277 žodžiai, tikrai rasi tai, ko ieškai!
★ Klientai rekomenduoja
Šį rašto darbą rekomenduoja mūsų klientai. Ką tai reiškia?
Mūsų svetainėje pateikiama dešimtys tūkstančių skirtingų rašto darbų, kuriuos įkėlė daugybė moksleivių ir studentų su skirtingais gabumais. Būtent šis rašto darbas yra patikrintas specialistų ir rekomenduojamas kitų klientų, kurie po atsisiuntimo įvertino šį mokslo darbą teigiamai. Todėl galite būti tikri, kad šis pasirinkimas geriausias!
Norint atsisiųsti šį darbą spausk ☞ Peržiūrėti darbą mygtuką!
Mūsų mokslo darbų bazėje yra daugybė įvairių mokslo darbų, todėl tikrai atrasi sau tinkamą!
Panašūs darbai
Atsisiuntei rašto darbą ir neradai jame reikalingos informacijos? Pakeisime jį kitu nemokamai.
Pirkdamas daugiau nei vieną darbą, nuo sekančių darbų gausi 25% nuolaidą.
Išsirink norimus rašto darbus ir gauk juos akimirksniu po sėkmingo apmokėjimo!