Mobile phones and analysis of mobile networks

6. (WWW) Available from: [Accessed: 29th Nov 2006]
7. (WWW) Available from: [Accessed: 1st Dec 2006]
8. (WWW) Available from: [Accessed: 29th Nov 2006]
Introduction to the project
The main parts of this assignment are:
• Secondary data collection and analysis;
• Primary data collection;
• Analysis of questionnaire;
• Findings;
• Positioning maps.
Objectives:
a) to identify various positions occupied by the major network brands and in the mobile phones industry;
b) to carry out PEST Analysis on the mobile phones industry;
c) to identify the major attributes used by consumers in their purchase a product.
Networks of mobile phones in my research:
• “3”
• O2
• Orange
• T-Mobile
• Virgin
• Vodafone
Analysis of secondary data
In this part I want to carry out PEST Analysis on the mobile phones industry. PEST means Political, Economical, Social and Technology environment.
Political
In May 2000 the UK government awarded five licences to run third generation wireless services. The largest of these licenses was set aside for a new entrant in order to increase competition in the market and included a guaranteed roaming agreement. Hutchison 3G (now 3) acquired this licence and at the lowest cost. With the largest amount of spectrum 3 have a significant advantage in being able to deliver the most compelling range of multimedia services and bring value for money into the marketplace. [8]
Economical
It’s not a secret that it is remaining less time till Olympics in London in 2012, so economical situation is getting better. The number of people will grow very much, because lots of visitors will come to London. Of course they will need mobile services so the number of Pay as you go users will increase. It just depends on the networks which one will attract more users.
Vodafone chiefs mull revival measures
Vodafone chiefs are mulling a £1bn spending cut, and write downs of up to £20bn, to bolster failing investor confidence in the telecoms giant, reports...

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