Business Plan Shisha Palace

• Shisha Palace is a new concept for a hookah lounge which centers around the community aspect of smoking hookah pipes. The business will launch its first hookah bar in Vilnius within six months and endeavor to create a scalable model which can be franchised in additional urban locations. The business will earn revenues through the sale of tobacco (multiple flavors), drinks (coffee, tea, juices and e.t.c) and food (Middle Eastern and American snacks and appetizers requiring light preparation). The customers are expected to be those of Middle Eastern descent and their friends, those interested in Middle Eastern and hookah culture, and young (22-35 year old) urbanites interested in a community-oriented experience that is an alternative to bars serving alcohol and coffee shops.
• Shisha Palace is owned and established by Firdavs Ismadiyarov who have developed the concept for the store after working in hookah lounges while overseas. The business is established as an S Corporation to allow for additional investors to join. Firdavs owns 100%. 40% of shares will be provided to investors in the initial round of funding.
• The start-up expenses for Shisha Palace include legal consultation and permit fees as a retail and food service establishment, as well as a special permit for the lounge to allow smoking within. Stationery includes business cards, letterhead, and business brochures.
• Insurance includes initial general and product liability premiums as well as renter's and key-employee insurance. Rent covers one month's security and two month's rent for the initial location to allow for build out of the space before opening. Start-up marketing covers the marketing campaign before launch, as described in the marketing plan. The website is a significant expense. It offers basic information on the business as well as a scalable social networking component to allow for the organizing of hookah groups...

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