Metaphorical Terms in Business Language

2. Terminology and terms 4
3. Metaphorical terms in Business 4
4. Metaphorical terms according to transference 6
4.1. From concrete to concrete 6
4.1.1. From inanimate to inanimate 6
4.1.2. From inanimate to animate. 9
4.1.3. From animate to inanimate 9
4.1.4. From animate to animate. 10
4.1.4.1. From human to human. 10
4.1.4.2. From animal to human. 11
4.2. From concrete to abstract 12
5. Metaphorical terms according to semantic fields 13
5.1. Anthropomorphic metaphorical terms 13
5.2. Zoomorphic metaphorical terms 14
5.3. Geomorphic metaphorical terms 15
5.4. Household metaphorical terms 16
5.5. Cookery metaphorical terms 16
5.6. Colour metaphorical terms 17
5.7. Tale metaphorical terms 17
5.8. Religion metaphorical terms 18
5.9. Nature metaphorical terms 18
5.10. War metaphorical terms 19
Conclusions 20
References 21
Sources 21
1. Introduction
It is often stated that “a picturesque speaking” or the use of figurative devices are met only in fiction: novels, poetry and other texts. However, currently stylistic devices especially metaphors are found in many fields such as: business language, computer language, medicine, law, politics, etc.
The language of business is a reflection of social reality constructed by individuals performing necessary actions to achieve prescribed goals in particular spheres. Although numberless methods are applicable to language analysis, the study of conceptual metaphor has received considerable attention from scientists around the world. The foundations for the main theoretical framework were laid and developed by such cognitive linguists as Lakoff (1999), Johnson (1987, 1997) etc. The principal claim of this theory is that metaphor is not a tool of language but thought. In the framework of cognitive linguistics, metaphor is treated as a means of individual and social human experience to structure and interpret abstract concepts (Arcimavičienė, 2009:144).
“A picturesque speaking” is speaking that has a figurative meaning. In rhetoric, such words are called tropes. Tropes are estimated at more than a dozen, but there are two main - metaphor and metonymy. In my work I will analyze only...

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