Total quality management case study - Nissan

• Nissan Motor Manufacturing is the UK's largest car manufacturing plant which is located near Sunderland. In terms of the number of cars produced annually for every person employed, it has been Europe's most productive car plant for the past seven years. This achievement is no accident. It was designed and planned for from the outset. This case study looks at some of the key elements that have contributed to Nissan's success.
• Car assembly is a complex operation with many components requiring skilled assembly. Production methods must be able to produce what customers want, in the quantities customers require, at a price consumers are willing to pay, and at a cost that yields a profit to the business. That means that being efficient is vital to success. In some industries it is possible to carry out individual job production to meet a particular customer's request e.g. a wedding dress, a birthday cake, a fitted kitchen.
Nissan's Sunderland plant is technically highly advanced. It uses sophisticated robotics and computer integrated manufacturing techniques to create a carefully monitored production process that reduces errors to an absolute minimum.
• Nissan's Sunderland plant is technically highly advanced. It uses sophisticated robotics and computer integrated manufacturing techniques to create a carefully monitored production process that reduces errors to an absolute minimum.
• Automated machines can only do so much however; the human element remains vital. Organising an effective flow of production at Nissan has involved developing a way of doing things and an attitude towards work based on giving responsibility to employees at every step. This approach raises employees' morale, and reduces absenteeism, which could severely impact on continuous flow production.
• Total Quality Management (TQM) is a key feature of Nissan's way of working. TQM involves making customer satisfaction top priority. Given this goal, everything the organisation and...

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