Starbucks

Starbucks

Content

• Introduction
• History
• Mission and values
• Main value
• The Starbucks Story: Changing Coffee Culture
• Becoming resource positive
• The Impact of the Starbucks Mobile App on Its Commercial Success
• 2023 commitments
• Interesting facts
• Sources

Introduction

• Italian-style coffeehouse chain based out of Seattle, Washington.
• It is the largest coffeehouse company in the world located in more than 50 countries up to 35,000 stores.

History

• Starbucks coffee was founded in 1971 in Seattle’s historic Pike Place Market. It offered fresh-roasted coffee beans, tea and spices from around the world.
• The name “Starbucks” was inspired by the classic tale, “Moby-Dick”.
• Ten years later, Howard Schultz joined the company. While on a trip in Milan in 1983 Howard experienced Italy’s coffeehouses, and he returned to Seattle inspired to bring the same coffee culture to Starbucks.
• By 1987, the coffee shop swapped brown aprons for green ones.

History

• Starbucks would soon expand to Chicago and Vancouver, Canada and then on to California, Washington, D.C. and New York. By 1996, Starbucks would open a store in Japan, followed by Europe in 1998 and China in 1999.
• Timeline of the Starbucks logo

Mission and values

• With every cup, with every conversation, with every community - we nurture the limitless possibilities of human connection.
• Creating a culture of inclusion.
• Acting with courage.
• Being present.
• Delivering our very best.

Main value

• Starbucks mission to inspire and nurture the human spirit extends well beyond customers, partners and cafes. They take pride in conducting business responsibly and supporting communities. As a company that buys approximately three percent of the world’s coffee, sourced from more than 400,000 farmers in 30 countries, Starbucks understands that their future is inextricably tied to the future of farmers and their families.

The Starbucks Story: Changing Coffee Culture

• The company's dedication to the sensory experience, a return to tradition, and a commitment to sustainability has helped it maintain its leadership in the coffee industry and adapt to changing consumer expectations and environmental concerns.

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