Įmonės analizė: techninių šepečių gamyba ir medienos gaminiai UAB "Regplasta"

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SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors. In SWOT, strengths and weaknesses are internal factors. For example: A strength could be: specialist marketing expertise, a new, innovative product or service; location of your business; quality processes and procedures; any other aspect of your business that adds value to your product or service. A weakness could be: lack of marketing expertise; undifferentiated products or services (i.e. in relation to your competitors); location of your business; poor quality goods or services; damaged reputation In SWOT, opportunities and threats are external factors. For example: An opportunity could be: a developing market; mergers, joint ventures or strategic alliances; moving into new market segments that offer improved profits; a new international market; a market vacated by an ineffective competitor. A threat could be: a new competitor in your home market; price wars with competitors; a competitor has a new, innovative product or service; competitors have superior access to channels of distribution; taxation is introduced on your product or service. SWOT analysis should distinguish between where your organization is today, and where it could be in the future.
In 2005 profits was 1,9 th. Lt and it is smaller than in the same period in 2004. Until recent years “Regplasta” was experiencing large losses, due to its huge initial set up costs. The recent dip is due to promotions that have offered reduced delivery costs to consumers. The organisation has strong ethical values and an ethical mission statement as follows.
Joint stock company „Regplasta“ established by in a reorganization 2002. This joint stock company strengths...

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