Company description: milk producers PLC "Žemaitijos pienas"

Content
Introduction 3
Image 4
Rivals 5
Market, supply and demand 6
Advertisement 7
10 questions 8
Conclusions 10
Glossary 11
Content formation 12
Introduction
We chose public limited company “Žemaitijos pienas” because this company well known and o lot of people uses products of this firm. Public limited company „Žemaitijos pienas“ – one on the first milk supply company in Lithuania. Company established in 1924 in Telšiai. Company has good history and experience. These features let to produce good products. Also company has a lot of shops in all Lithuania places. People can buy products in any city, town or small town. Company produces a lot of kind’s products of milk, for example: yoghurt, cheese, milk, curd, kefir and others.
New I tell more about one of this company product. I chose cheese because I eat it every day. Cheese “Dobilas” is one of the public limited company “Žemaitijos pienas” products. This product isn’t very expensive, it costs about 4lt and we can buy in any food shop. I think all people buys cheese. It’s not important people sex or age.
Image
As all companies “Žemaitijos pienas” not exception feels concern to image. It is inseparable thing in business because if you want to attract new customers, especially rich, you must have perfect image with no “black spots”. Otherwise you will lose money and time.
“Žemaitijos pienas” company is one from minority which has had faultless image till 2007. Then had appeared first “black spot” – “Žemaitijos pienas” is ignoring suppliers and pay for them only pennies. That thing strongly affect me, as a buyer, opinion about “Žemaitijos pienas” I decided to buy other company similar product. It is good example how 70 years created image blow only per one day.
Second “black spot” 2008.07.05 published finance analyzes. Company noticed that in 2008 it received 10.4 million litas loss. Then stocks in the market had...

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