Businnes plan: hotel "Palm Tree"

The Palm Tree Hotel is an exclusive destination located in breathtaking beautiful Florida, which was created for the world to enjoy. The hotel provides excellent services and accommodation with top-rated facilities and operations which makes our customers enjoying it during their stay in our establishment.. Providing modern and comfortable accommodation the Palm Tree Hotel has been designed with warm tones and rich fabric that were combined to create an exceptional, fabulous and cozy impression. The Palm Tree Hotel is focused on service; it has a fine-dining restaurant with an innovative cuisine with a wide chose of delicious dishes and chose of wines. Hotel’s segment of market is business people and families, who are coming for professional services, amenities and facilities. The picturesque and relaxing atmosphere of Florida makes customers feeling relaxed and calmed during their visit.
The Palm Tree Hotel success depends on choosing and selecting employees, who provide qualities’ and professional service and are willing to develop hotel's standards.
One of the main characteristics of our team is to be ensured that we provide outstanding customer service. The management philosophy of The Palm Tree Hotel combines all different aspects and it ensures that we operate with a manner and style.
◦ Facilities and services
◦ Style and type of operation
◦ Positioning of the hotel
2. Human Resources…………………………………………………………………8
• Recruitment
• Selection
3. Environmental scan………………………………………………………………11
• Social and environmental
• Technological
4. Business strategy…………………………………………………………………13
5. Marketing plan…………………………………………………………………...15
• Factors
• Clientele analysis………………………………………………………..
• Target market…………………………………………………………..
• Market analysis……………………………………………………….
• The competitors and competitive rivalry……………………………….
• SWOT analysis…………………………………………………………
• Strategy and tactics……………………………………………………..
• Sales strategy……………………………………………………………
6. Porter’s five force……………………………………………………………….24
7. Risks assessment………………………………………………………………..26
8. Control………………………………………………………………………….26
9. Operating budget……………………………………………………………….28
10. References……………………………………………………………………...30
Company Description
Vision
We have an intention to become one of the leading hotels not only in the area but also in worldwide hospitality industry. We will reach for knowledge and with learning we will grow.
We will build our reputation on quality oriented service. With team of talented professionals we...

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