Written communication in an organization

Much of a customer’s perception of an organisation can be based on the written and printed information that they read. The way in which each piece of information is presented will affect the customer’s impression of the overall service given. Written communication is very common in business situations, so it is important for small business owners and managers to develop effective written communication skills.
There are many forms of written communication. Examples of written communication avenues typically pursued with clients, vendors, and other members of the business community, meanwhile, include electronic mail, Internet Web sites, letters, memos, proposals, telegrams, faxes, postcards, contracts, advertisements, brochures, and news releases. For example, a hotel customer may receive written communications in many forms, including a letter confirming the reservation, a brochure about the hotel, an information folder in their bedroom, notices about fire procedures and safety, a menu, a telephone message and, eventually, the bill. CV (curriculum vitae) is also one of the forms of this type of communication. In most parts of the world, it’s common to send a typed CV, if you are applying for a new job.
The importance of good writing skills in the business world becomes very evident. Writing ability is especially important in customer communication. There are some “golden rules” which help everyone to write a letter, memo or fax. Written communication should be clear, complete, concise, courteous and correct. This means that you should give your letter a heading, decide what you are going to say before you start to write or dictate, use short sentences, put each separate idea in a separate paragraph and use short words. Also there are seven steps for planning a letter. You should write down your aim, assemble all the relevant information and documents, arrange the points in order of...

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