Graphic design is the applied art of arranging image and text to communicate a message, or facilitate understanding. It may be applied in any media, such as print, digital media, motion pictures, animation, product design, packaging, and information signs. Graphic design as a practice can be traced back to the origin of the written word, but only in the late 19th century did it become identified as a separate entity.
Graphic design is a porous discipline, and overlaps significantly with other disciplines, including, but not limited to, the visual arts, architecture, interior design, illustration, photography, human-computer interaction, user interface design, information design and interaction design. Designers may produce ethnographies as part of the qualitative research for defining needs or features for a product, service or communication object. A relatively recent development is the closely related practice of experience design.
The fundamental principles of design are alignment, balance, color, contrast, emphasis, movement, pattern, proportion, proximity, repetition, rhythm, texture, unity, and white space.
3 20th century
4 Soviet Constructivism
5 Computer programs
Classic theory of design
According to the classic theory of design (or graphic design, visual design, art), the visual pleasantness of a work of design is a result of how the composition of the elements of design follows the principles of design. There is no authorative classic theory of design, since the recognition of these qualities has existed for thousands of years. First conceptualized accounts have probably appeared in early books about architecture, and composition in art.
Elements of design
The elements of design are the fundamental, isolated parts or aspects into which any work of design can be decomposed to. An element of design may appear explicitly or implicitly (e.g. the boundary between two areas of contrasting color is an implicit line).
Point
Line
Form (shape)
Texture
Color
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Principles of design
The principles of design are general characterizations of relations between elements in a composition.
Balance
Rhythm
Proportion
Dominance
Unity
Other...
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