Finlandia hotels

General Information
• 32 hotels in chain in 2005
• All of the hotels different (individual rooms, restaurant menue, personnel dress, activities and entertainment
• Don‘t assign stars to their hotels (too concrete and rigid standards)
• General Information
• Founding & Partnership
• Marketing Idea
• Payments & Organisation
• Reservation System
• Type of Hotels
• Products
• Hotelli Hiittenharhu
◦ Rooms
◦ Restaurant Services
◦ Conference Services
◦ Activities
◦ Partners
Founding & Partnership
• Founding
• Founded in January 1st 1995
• All the hotels in the chain
• Partnership
• Every partner hotel has to buy at least two shares
• General Information
• Founding & Partnership
• Marketing Idea
• Payments & Organisation
• Reservation System
• Type of Hotels
• Products
• Hotelli Hiittenharhu
◦ Rooms
◦ Restaurant Services
◦ Conference Services
◦ Activities
◦ Partners
Marketing idea
• The nicest hotels chain in Finland
• Image of good service in different surroundings
• Private hotel chain with best possible investment/profit relation
• General Information
• Founding & Partnership
• Marketing Idea
• Payments & Organisation
• Reservation System
• Type of Hotels
• Products
• Hotelli Hiittenharhu
◦ Rooms
◦ Restaurant Services
◦ Conference Services
◦ Activities
◦ Partners
Payments & Organisation
• Payments
• Marketing and bonus card payments
• Organisation
• Stockholders’ meeting once a year
• Chooses the board
• Head of marketing and marketing assistant
• General Information
• Founding & Partnership
• Marketing Idea
• Payments & Organisation
• Reservation System
• Type of Hotels
• Products
• Hotelli Hiittenharhu
◦ Rooms
◦ Restaurant Services
◦ Conference Services
◦ Activities
◦ Partners
Reservation System
• Real-time online booking system
• Confirmation via e-mail
• Also possible via phone (central booking system)
• If booking after 3 p.m. on the same day, reservations have to be made directly to the hotel
• General Information
• Founding & Partnership
• Marketing Idea
• Payments & Organisation
• Reservation System
• Type of Hotels
• Products
• Hotelli Hiittenharhu
◦ Rooms
◦ Restaurant Services
◦ Conference Services
◦ Activities
◦ Partners
Type of hotels
• Conference
• Family
• Holiday
• Spa
• General Information
• Founding & Partnership
• Marketing Idea
• Payments & Organisation
• Reservation System
• Type of Hotels
• Products
• Hotelli Hiittenharhu
◦ Rooms
◦ Restaurant Services
◦ Conference Services
◦ Activities
◦ Partners
Products
• Bonus card (costs 34 €)
• Company card (free...

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