Entrepreneurial Business Profile

These days’ environmental awareness and healthy living are becoming one of the main talking points across all Medias. So it is understandable that an idea of all natural and pesticide free vegetables would seem like a good startup idea. One of ways to achieve great results without big area for gardening – vertical farming. Vertical farming using hydroponics can significantly increase food production, while reducing the agricultural sector's environmental impact, reducing the use of land, water, chemicals and fertilizers and increasing overall efficiency. This is exactly what “MB DARŽULIS” aims for.
In This essay I will look in depth on how “MB DARŽULIS” reflects 9 most important elements of every startup based on Article in Inc.com „9 most important elements of every startup“ by Steve Blank and Bob Dorf.
First thing that I would like to evaluate is the Value Proposition. To add to the introduction, benefits and uniqueness of this company is pretty high. Regarding general view of greens and vegetables, it is hard to beat a green that is completely free of any kind of pesticide or herbicide, is grown locally and is harvested at the time when it is scientifically most nutritious. Regarding competition aspect –Lithuania have quite a high culture of gardening and growing their own food, a lot of orchards and gardens near the cities and even in private yards of houses. It is quite hard to impress the customer and convince them that your higher priced product is worth the price when you have your own veggies easily available. Besides one’s own grown vegetables, there are a lot of people who partake in selling their own crop in markets, town corners or even sides of the road, that making vegetables very easily available. At least when its harvest season. On the other hand this array and...

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