How To Attract and Keep Money in Your Small Business

• Knowing your company’s target product or service, target client, and target benefits are vital to attracting your ideal client and supporting them at their greatest need. A lack of clarity can deplete the company’s funds, confuse its brand message in the market, and serve clients with low impact.
What am I selling? This speaks to the advantages the products or services will offer.
What value am I selling? This speaks to how the product or service will benefit the consumer.
Who should be buying what I am selling? This speaks to your target market or ideal client.
• When marketing the advantages to a product or service it allows the consumer to understand what it is, how it works, and what it does. When marketing the benefits, it speaks to the need of the consumer and the result they will experience after having purchased and used it.
• Yes, if you’re selling water, but even then everyone isn’t your ideal client. Don’t try to serve the entire market only those who have a need for what you’re offering. You should know the demographics, basic habits, income and need of your ideal client.
• Believe it or not…..give something away for free. It’s a simple strategy but it works. Give away free advice or How to Tips if you’re in the services business, with an upsell services attached. Give away products for a 7 or even 30-day trial period with the disclaimer if they don’t cancel then they authorize to purchase it.
• I’ve hosted free or complimentary workshops on how to grow entrepreneur’s businesses and at the close of the workshop I offered them a product that would support them as entrepreneurs. I’ve also given away free How to Tips as a PDF document and they opted-in at the thank you page and an optional upsell...

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