The Information Society

The ‘Information society’ or ‘Knowledge society’ is an open minded, educated society where information technology can allow one to access and share information. Information society development is an endless process, which starts from a simple information exchange through the internet or telecommunication networks and travels dynamically to virtual organizations. The development of the Information technology provided an opportunity for a global communication, and it created a world wide communication space with no time or distance restrictions.
In the first part of this essay the concept of The ‘Information society’ will be explained, then the communication theories and concepts will be represented and discussed. Finally, suggestions will be made on how organizations may use the new theories in practice.
The ‘Information Society’ phrase had appeared in language already during the 1960’s. This concept describes nowadays society in which information and its access plays a major part both economically, socially and individually. The economic and cultural life is critically dependent on information, that we exchange through communication technologies.Through different media forms such as Newspapers, Radio, Television, Internet and media materials – paper, ink, cinema, radio, television, satellite, computers, mobile phones we are able to communicate and share information. (A. Briggs & P. Burke, 2002)
Society has gone a long way from the middle – age to a technological and informational age, which clearly shows in Alvin Toffler’s well-known ‘third wave’ concept. ‘The first ‘wave’ is agricultural, the second industrial, and the third, information society’ (N. Heap, R.Thomas, G. Einon, R. Mason, H. Mackay, 1995).
‘Information has no natural boundaries’ was stated by Masuda when he put the spotlight on globalism (A. Briggs & P. Burke, 2002). People can communicate from all over the world and they are connected by information networks. So, does that bring us all close together? Even in 1962 McLuhan writes: ‘The new...

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