London Fashion Week

In the days that follow, the designs showcased by runway models and the new trends worn by celebrities and the fashion community are reported in the printed press and relayed online around the world. Outfits are rated and debated. Fresh looks emerge and provide inspiration for new mass clothing production. Fashion shows in London, as well as in Milan, New York, Paris, Tokyo and elsewhere in the global North, herald much broader fast-fashion systems of provision. Clothing culture is influenced by wider processes and reflects social change. This makes fashion 235 difficult to define.
The types of couture collections that are exhibited at Somerset House, as well as the material culture that surrounds London Fashion Week and other fashion shows, feed into new clothing systems of provision, helping to generate retail demand and determine what is on sale in malls and department stores.
Image-making, led by fashion designers and retailers, and propelled by the media, creates new demands for clothing and simultaneously erodes the socially constructed value embedded in previous trends. Consumers are placed in a never-ending contest to purchase more.
Broader behavioural norms and cultural values influence how fashions are perceived. Meanwhile the inherently expansionist elements of capitalist society work together to compel people to buy more clothes.
Trends are never static, but rather are kept in motion, giving rise to fast-fashion systems of provision. The collective growth in demand for consumer products is essential for capitalism to ensure the smooth functioning of the world economy and diminish the opportunity for crisis.
The fact that good used clothing, which can be worn again, is regularly disposed of in the global North demonstrates that the market is very successful in stimulating the consumption of new clothing principally for the sake of appearance and not for practical use. People continually buy clothes they do not really...

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