Cultural Differences in Media. Africa vs. West Europe

If you want to explore different cultures it is advisable to look at its’ media at first. As media perfectly reflect countries life. Cultural, economical, social and political issues are easily recognizable only by looking in local newspapers. You can find there what is mostly important for them, what sports they prefer, what cultural life they have and what is currently going on there.
Newspaper, radio, internet and television are something we could not imagine our life with. Want we it or not, news always reach us anyway. For many of us it is normal thing which requires minimum effort and does not mean anything special. Therefore we might think that everybody has same availability to news in today’s informational technologies age. But is it the same in all countries and cultures? Do people have equal rights to here uninfluenced and uncontrolled news in every country? Does media reflects real actualities in all countries? Those questions can be answered only by taking a detailed investigation of various countries and cultures media.
In this article I am going to answer those questions by looking at African and West European countries media situations, as there are huge number of differences in media and politics. I am going to reveal majority of differences and similarities.
Firstly, I am going to look at Africa. Off course, Africa is very big continent and has a lot of different countries, with different traditions, customs, political and media situation. However African media has many common things and can be generally described.
African media systems are very small urban phenomena, as majority of the population in African countries lives in the rural areas. Even in the urban areas the penetration and availability of the media are very poor and printed publications have little influence in the countryside because of high levels of...

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