Creative service diversification plan for mellow hostel Barcelona

In modern business environment it is undeniable that creativity makes an important part of any kind of development process. It stimulates change and gives prospective direction in all areas of life (Byttebier and Vullings 2015, p. 7). Age of dynamic and uncertain environment requires special measures of the business world. Not only the growing competition, but also increasing environmental and social responsibility concerns require enterprises to transform periodically and to collaborate effectively (Ehrenfeld 2006 cited by Young and Dhanda 2013, p. 15, McManners 2014, p. 1, Brazdauskas and Gaigalaite 2015, p. 99). The necessity of being more innovative and responsible requires companies and individuals of shaping their procedures and culture with more creative approaches (Batovrina 2016, p. 145).
It is nonetheless important for Small and Medium Enterprises (SMEs). Due to limited resources, human and financial, SMEs and small accommodation companies in particular, have to choose development strategy accordingly. Diversification can serve as one of the preferences (Babenko 2014, p. 128). First of all, diversification can help SME to achieve better visibility, second – answer market needs, and, lastly, increase market power (Johnson and others, 2013, p. 263).
The interconnection of creativity and diversification in particular is not a widely studied topic. Thus, given paper suggests a diverse approach of implementing creative techniques into precise development scenario.
Topicality. Hostels as a low price communal accommodation, has proven to be attractive, in demand, profitable, and having considerable capacity for creative design. Generator hostels chain can be held an example of the right beginning and smart development (Boutique Hotelier 2015 p. 28). However, small enterprises, which do not belong to big chains, cannot afford such quick development and growth. In order to sustain itself, stay profitable throughout the year and keep competitive advantage, they have to choose a suitable path. There are numerous amounts of hostels,...

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