Advertising (presentation)

Companies use slogans because they want to be noticed and memorized by people, who use their product.
The slogan has to be catchy and easy to remember.
Task 1 -What are the following pictures advertising?
1. The first picture is advertising eyeglasses, because when your vision is bad and you don‘t have the glasses, all you can see is dark and pure blur. „See your future vision“
2. Second picture we think advertises an animal zoo, which has lots of penguins. The zoo is most likely in Antarctica “Watch out for penguins around”
3. Third picture is advertising car driving school, because when you get your driver’s license, you won’t drive like a dog or any other animal but like a normal person. “Your key to happiness”

Task 2 – Advertisement discussion
Toothpaste – By showing pictures or videos of clean, white teeth of a celebrity. Cars – By making them look cool and fast. They also tell people that that‘s the best car yet. Mobile phones – By showing new features of it adn telling that‘s it‘s better than other ones. Shampoo – By showing clean, „glowing“, beautiful hair at the advertisements. Often a celebrity. Skin Cream – By showing clean, nice skin which satisfies people. Also often a celebrity on the ad.
What‘s your favourite advertisement at the moment?
Our favourite advertisement curently is Suzuki advertisement, because it‘s not like an ad. We enjoy watching it, because It‘s really funny and old.
What products rely most on advertising? Is it necessary for Coca Cola?
Mostly new and never seen products. Advertisement for Coca Cola isn‘t necessary, because everyone at world knows it. Probably Coca Cola advertisements just remind people to buy their products. Or in another case, when they create a new flavor, but it happens not so often.
What regulations should be applied to adverts to protect the consumer?
We...

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